What Makes a Good Sound Tech?

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A sound tech’s primary duty is to assist the sound engineer and he has only one major responsibility, which is to be attentive. Load in and load out are second only to that primary responsibility. Be Attentive There are many facets to being attentive. First and foremost a good sound tech […]

What Is Mobile Advertising?

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In the marketing world, mobile advertising is the way of the future. Advertising through this medium is similar to advertising online although the potential target is much greater. In 2009, the number of mobile phones in the world totaled over 4.6 billion. Computers totaled less than a quarter of that. […]